Making a pet grooming business work is no different from any
other; it takes time, commitment and dedication to make it work. In this
article I look at some key points on how to make sure your pet grooming
business flourishes.
1. Goals
As a business owner it is important to set achievable goals.
Planning out targets for a day, a week, a month or a year is sensible, and a good
way to make sure you achieve targets.
2. Employees
Hiring the right type of staff is key to your success.
Whether you hire experienced employees, or you are willing to invest your time
to train those new to the industry, the most successful pet grooming businesses
have a workforce which cares about the animals and the entire business almost
as much as you do.
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3. Networking
Join national, local and online groups related to your
business, as well as any relevant small business groups which exist. These
provide a great source of advertising, support, information and professional
development.
4. Customer service
Make it a habit to communicate with your customers, talk
about their pets, see if there are any problems and follow up on your services
to make sure that they are happy with what you have to offer. Happy clients are
the backbone of a strong business.
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5. Quality standards
Make it a priority to always deliver a high standard of
service to all of your pet grooming customers. Always be punctual with your
appointments, offer an outstanding service, and try to always go the extra
mile. Training your staff to do the same is also important, to
maintain the same quality standard at all times.
6. Make extra money
When you have a pet grooming business your main income will be
driven by the standard relevant services provided. However, adding a few extras
to the menu won't hurt. In fact, a few additional options available to clients could
add up to a tidy sum at the end of the month.
Things that you could try are:
6.1 Accessories and toys:
Having a small stock of pet accessories, food, treats, and
toys on hand encourages impulse buying.
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Explore options for promoting certain third party services
in your pet salon which will pay you a commission every time you send a
customer to one of those service providers. These could include local veterinary
clinics, independent pet stores and similar.
7. Pricing
The most successful pet grooming businesses charge realistic
but financially viable rates for the services offered. Keep an eye on the rates
your competition set by all means, but avoid price wars where you cut profit to
the bone. Most pet owners are willing to pay a realistic fee for a top class
service with a pet grooming service that cares about their animal.
Establishing and running a successful pet grooming business
does take time, effort and dedication, but with thought, planning and determination
the sky could well be the limit for your venture.
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